Since a website is used to share info and facts with the online world or to find more clients in case you offer products and/or services, it is essential to know how it is progressing. What you'll need for that is a comprehensive report of the visits to the website - how many new individuals have opened it, how many have returned, what web pages they've visited and many others. It'll also be very helpful if you know how people came across your site, particularly if you are running an advertising campaign, due to the fact that you'll be able to see if people have opened your website directly or if they were referred by an Internet search engine or a site in which you advertise. This type of information will enable you to improve the functionality of the Internet site and, if required, adapt your advertising strategies if different parts of the Internet site need to be getting more visitors. Having detailed statistics will give you a better understanding of how your website is doing and a better control over your presence online.